8/3/2023 0 Comments Yelp survey bruno acThis type of activity can artificially inflate a business’s rating, is not helpful for people trying to find reliable information about businesses, and is unfair to businesses that work hard to honestly earn their ratings and reviews. Yelp strictly prohibits offering incentives or other compensation in exchange for writing, changing, or removing a review. This is an area that regulators such as the Federal Trade Commission are increasingly focused on and have sued businesses over. Less than three in 10 people (28%) are looking out for incentivized reviews, and 71% of respondents say they would no longer visit a business if they learned the business has fake or compensated online reviews. This did not occur on Yelp because of our mandatory review text policies. These restaurants experienced an influx of one-star Google reviews without any review text, as scammers tried to extort the restaurants for $75 Google Play gift cards in order to remove their fake reviews. Relatedly, we recently saw how damaging star ratings with no review text can be when reports of a Google Reviews extortion scheme affected numerous restaurants in major cities. ![]() Yelp requires that ratings be accompanied by actual review text because we believe a star rating without review text is less reliable and useful to other consumers. ![]() In 2021, our investigators made more than 1,000 reports to third-party sites to warn them of nearly 950 suspicious groups, posts or individuals they found participating in deceptive review practices.Īn overwhelming majority of review readers (85%) trust reviews with written text over only a star rating. Yelp also regularly investigates content posted to third-party sites to uncover deceptive review practices, including monitoring and infiltrating online groups where people may attempt to trade or pay for reviews. More than 218,600 reported reviews were removed by Yelp’s moderators in 2021. Yelp relies on both consumers and business owners to report reviews that they believe violate our policies, and all flagged content is evaluated by our moderators. To help maintain safe and reliable online communities, it’s important to report content that may violate a platform’s policies. Others ignore the potentially fake review (34%), find another business (27%) or report the review to its respective platform (24%). While fake or untrustworthy reviews aren’t always easy for people to identify, for respondents who think they’ve spotted a fake review, nearly half (49%) tend to read other reviews to gather additional opinions about the business. Consumers generally trust review platforms, but are wary of being deceived ** Besides deciding where to eat, the Material survey found that more than half of the respondents research and consider online reviews for services that allow providers to access their home or vehicle - including work and repairs around the house (57%) or for their car (55%). A separate Yelp study found that 90% of people on Yelp compare businesses before deciding which one to visit, contact, hire or buy from. Therefore, cultivating a platform where online reviews are trusted and helpful is especially important.įor many respondents, doing research and reading reviews is essential prior to patronizing businesses or hiring service providers. * Respondents say they read a median of five reviews about a business to inform their spending decisions, and a majority say they’re reading more online reviews now than they ever have before (77%). In a new survey commissioned by Yelp and conducted by Material, 2,000 Americans were polled to uncover what they consider to be trustworthy reviews. This is one of many reasons why Yelp invests in extensive measures to surface the most useful and reliable reviews. ![]() Online reviews are critical to people’s decision-making and discovery of great local businesses.
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